About Us

About Us
From the Heart of Chakwal, Pakistan

Our Story

The Source is Everything

Most people know Himalayan Pink Salt for its beautiful glow and rich mineral taste. But for us, it isn’t just a product—it is our heritage.

Our story begins in Chakwal, Pakistan, the gateway to the world’s most ancient and pure salt deposits. Unlike brands that simply buy and resell, we are rooted at the source. Chakwal is our home, and it is where our journey begins, right at the foot of the Salt Range.

From Our Mine to Your Door

We believe that purity should never be compromised by middlemen. That is why we manage the entire life cycle of our salt:
Our Mine:

We extract our salt directly from our family-linked mines in the Chakwal region, ensuring only the highest-grade pink crystals are selected.

Our Factory:

Located in our hometown, our state-of-the-art facility processes the salt with care—whether it’s being crushed for your kitchen, hand-carved into a glowing lamp for your living room, or refined for a soothing spa experience.

Our Promise:

By controlling the production in Pakistan and our distribution from Finland, we guarantee a 100% natural, unrefined, and additive-free product.

Why We Are Different

In a world of mass production, we offer transparency. When you hold one of our salt lamps in Helsinki or season a meal in Berlin, you are holding a piece of our hometown.

We take pride in bringing the "Pink Gold" of Chakwal directly to the Nordic region, combining Pakistani craftsmanship with Finnish standards of quality and purity.

Chaudhary Wasif Hussain Minhas

Chief Executive Officer (CEO)

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Muhammad Arif Siddiqui

Chief Operating Officer (COO)

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